Media Contact: Meredith Marlay


Community support and early participation is strong for highly anticipated website 

Los Angeles, Calif. (August 11, 2014)– Today, the Lucie Foundation will launch a new online crowdfunding platform exclusively for photography-based projects. Fotofund is the non-profit’s latest endeavor to attract unique and exciting photography projects that will propel the medium forward as well as foster their mission to support, honor, and cultivate photographic talent. Reaching a global audience of both seasoned and emerging photographers, Fotofund will support a diverse roster of photography-based projects from traditional to non-traditional approaches of the medium. Tapping into the Lucie Foundation’s vast network of photographers and loyal advocates of their mission, eager photographers are creating early campaigns and backers are quickly taking notice.

Just days before it is scheduled to launch, Fotofund already houses nearly a dozen campaigns with subjects as diverse as the artists themselves. From Patricia Dinu’s personal quest to return to the American Southwest and “journey inside the soul of the landscape” to complete her “most important career project” – The Desert of Souls to The Forgotten Americans, a series of portraits to be published documenting abandoned American children in the Philippines by EnricoDungca, and Delphine Diallo’s quest to publish her book of “visionary” New York Portraits, Fotofund is already staged to be one of the most exciting, new photography crowdfunding websites available.

“The diversity of global talent already showcasing on Fotofund and the exposure it offers for photographers is truly worth celebrating,” remarked Hossein Farmani, Founder and Chairman of the Lucie Foundation. “Expect to see even more inspiring projects from today’s visionary minds as the site continues to build momentum. The possibilities are fantastically endless.”

Additional campaigns already gaining visibility include the Dan Wynn Archive, Iran, Saudade, a “pursuit of melancholia”, Love Has to be Reinvented, focusing on the balance between human suffering and happiness, archiving Jerry Stoll’s photography, a mission to create an official archive of Stoll’s work from the California Jazz era, Synchronicity, a sociology study through photography by Egor RogalevScrublands, a documentary project showcasing men and women who live away from cities throughout Europe, and You Build it Up, You Wreck it Down,a personal interpretation of the music and lyrics of Tom Waits.

Fotofund’s functionality is quite simple and generally follows the outline of other seasoned crowdfunding websites, however, it boasts a few distinguishing factors. While only supporting photography-based projects, Fotofund also offers two models for funding: a flexible funding model where the project creator receives all donations whether or not their full funding goals are met or alternatively, they can select to only receive funding if the full amount of their goal is reached. These options allow additional flexibility and incentives for each photographer.

With its two-fold mission to provide financial backing to photographic projects through online contributions and to support photography worldwide by bringing photographers’ visions to life, Fotofund is set to provide a highly visible platform for exceptional global talent and passionate photographers that might have otherwise gone unseen.

For more information on Fotofund, please visit

About the Lucie Foundation

The Lucie Foundation’s mission is to honor master photographers, discover and cultivate emerging talent,and promote the appreciation of photography worldwide. In additional to Month of Photography Los Angeles (MOPLA), the foundation presents year-round programming to support high school students through SNAPSHOP!, emerging and professional photographers through the Lucie Scholarship Program and master photographers through The Lucie Awards. The Lucie Foundation is a 501(c)3 non-profit charitable foundation.

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Media Contact:
Kate Jackson
(310) 601-­8723


Los Angeles, Calif. (March 12, 2014) – This spring, Fotofund, a new platform exclusively for photo-­‐based works, will help emerging and seasoned photographers bring their projects to life through the power of crowdfunding. The Lucie Foundation, a non-­‐profit arts organization, is set to launch Fotofund as part of its mission to promote the appreciation of photography worldwide. With an extensive network of dedicated photographers, enthusiasts, and partner organizations, the Lucie Foundation is backed with full support from the community it has advocated for for over a decade.

Fotofund’s two-­‐fold mission is to embrace new economic models for photographers, empowering them to raise funds for their projects independently, and to cultivate an online community of photographers and enthusiasts who will support one another and advance the medium at large. Furthermore, by interacting with project creators one-­‐on-­‐one and curating the projects displayed on Fotofund, Lucie Foundation aims to identify cutting-­‐edge, contemporary artists for future collaborations.

Once a photographer has established their project and fundraising goals through Fotofund, enthusiasts can “back” a project by making monetary contributions and spreading the word about the campaign to their individual networks. Four percent of all funds raised will be reinvested in the photography community through expanded Lucie Foundation programming, including artist grants, and a public exhibition space, continued development of existing programs such as Month of Photography Los Angeles (MOPLA) and SNAPSHOP!. The foundation sees this as a regenerative model in which project backers rally around project creators who, in turn, extend this patronage towards the global photography community by giving a portion of the funds they raise to programs that create additional opportunities for artists.

“There is no question that technology allows us to play a roll in creating and supporting photographers in new ways,” says Hossein Farmani, Founder and Chairman of the Lucie Foundation. “The economic model of crowdfunding creates a place for photographers to display, promote, and raise funds for their projects independently. It is our hope that the opportunities afforded to photographers via Fotofund will contribute to the evolution of the photographic medium, pushing it forward in new, unforeseen directions.”

“I’m thrilled that we’re creating a forum where new innovations in photography will be developed by an international online community,” says Cat Jimenez, Executive Director of the Lucie Foundation. “We are truly eager to see what new plateaus photography can reach with the support of the crowd. Fotofund will push boundaries and allow for a communal arts advocacy experience.”

For more information on Fotofund, please visit

About the Lucie Foundation

The Lucie Foundation’s mission is to honor master photographers, discover and cultivate emerging talent, and promote the appreciation of photography worldwide. The foundation presents year-­‐round programming to support high school students through SNAPSHOP!, emerging photographers through E-­‐ pprentice, and online mentoring, and financial support through the Lucie Scholarship Program for emerging and professional photographers. The Lucie Foundation is a 501(c)3 non-­‐profit charitable foundation.


Posted on March 31, 2014 By admin